Can you sell ice to eskimos?

"People don't care how much you know until they know how much you care."

How many times have we, in our keenness to display our wealth of knowledge, forgotten to ackowledge our audience, our counterparts who are actually listening to us?

We have to remember that we always deal with human beings. And human beings have the need to feel important. For instance, why do we bestow honorific titles upon ourselves, such as "your honour", "doctor", "your excellancy", "datuk"? We constantly search for the recognition and respect because we want to feel important.

So, you may be a walking encyclopedia with tons of knowledge stored within you. But if you want to make other people like you, you have to sincerely like other people first. This means building a relationship based on friendship, respect and trust. And if that can be done, the rest will be smooth sailing.

People don't want to listen to a sales pitch from a stranger, but will gladly purchase things they don't really need from their friends.

((MORE TO COME))